| Role | Duration | Tools | Type |
|---|---|---|---|
| Identity | 1 Week | Procreate,Ai,Ph | Passion Project |
The Outcome
Alpine: “An identity born from the wilderness"
A modern outdoor apparel brand inspired by nature’s strength.
The Process
Understanding the brand
The goal was to create a visual identity for a fictional outdoor brand that felt modern yet rooted in nature. I wanted it to stand apart from rugged clichés – clean & minimal.
Explorations
I began with sketches inspired by mountain silhouettes and wanted to incorporate the essence of adrenaline rush , when participating in adventure sports.
The idea being a merged design where the mountain outline and the heartbeat pulse are indistinguishable, becoming one unified symbol with the concept behind, the mountain itself as the pulse – a visual metaphor that nature is the heartbeat of adventure.
The Result
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